Today's (4 April 2007) TNS figures (12 week) show that ASDA is outperforming the rest of the retail sector for the first time in three years, with year on year growth of nine percent.
The figures draw a firm line under what ASDA has described as a period of recovery during which it re-evaluated its customer offer and pricing strategy as well as attracting one million new customers through its checkouts.
The figures from TNS indicated that ASDA is clearly in the lead when it comes to growth.
The figures which are available from TNS World panel show:
Retailer 25 March 07
Share of total Share of Grocery Yr on Yr change %
ASDA 11.9 16.9 9.0
Sainsbury 11.6 16.4 7.8
Tesco 22.0 31.2 7.2
Somerfield 2.6 3.7 -3.8
Morrisons 7.9 11.1 3.9
Commenting on the figures, Andy Bond, ASDA's chief exec said:
"These figures just go to show that when it comes to customers through the door value continues to be king.
By delivering fantastic every day low prices across all our ranges be it premium, organic or value we have rekindled the customers' love affair with ASDA."
