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Friday 9th June, 2006
ASDA Wins 'Best Price Supermarket' Award for Ninth Year Running

ASDA today (Saturday 10th June 2006) was awarded The Grocer magazine's "Best for Price Supermarket Award" for the ninth year running.

The supermarket was cheapest on 30 different occasions in the annual survey, its nearest competitor only managed 14.

Dave Cheesewright, chief operating officer at ASDA said:

"We're pleased The Grocer has confirmed, for the ninth year running, that ASDA is Britain's best price supermarket.

"By shopping at ASDA customers are getting a month's worth of shopping free each year*.

"It's been a great team effort and wouldn't have been possible without all the hard work of our colleagues in our depots and stores across the UK.

"I'd also like to thank our suppliers who have once again helped us push prices even lower.

"The good news for customers is that we have no intention of slowing down - this year we've already rolled back 2000 prices and we're set to roll back even more, helping save shoppers millions."

ENDS

Notes for Editors

*Based on the annual cost of all the ASDA weekly baskets included in The Grocer 33 survey in 2005/06.

ASDA's total price (£2196.35) was compared to the total average price of all the other supermarkets included in the pricing survey (£2369.36).

The difference in price (£173.01) is equivalent to four average ASDA weekly baskets of shopping (£173.01/£42.24 = 4.1).

For further info contact:
ASDA Press Office - Tel: 0113 241 7829