King Scallops, groundnut oil and honeycomb chocolate are just some of the more unusual products that are expected to sell record volumes this week - thanks to Gordon Ramsay - says ASDA.
In the programme entitled ‘Gordon Ramsay: Cookalong Live’, due to be aired on 18 January, Gordon will be teaching the nation how to make a gourmet three course meal in an hour by inviting the public to cook along with him.
In preparation, ASDA has been filling the shelves with the ingredients that are needed to make the menu for four, which includes pan fried scallops, sirloin steaks and chocolate mousse.
Sales of the items are on average expected to grow by 200% this week. In addition, portable TV sales, so that people can watch television in their kitchen, have also gone up by 160%.
ASDA is offering the best price on the ingredients, with the total basket cost coming in at £30.22 compared to Waitrose, at £43.36.
ASDA spokesperson, Ed Watson commented:
“At ASDA we've made it even easier to get up to speed with Gordon's Cookalong, it looks like Mr Ramsay has all the ingredients for a great TV show.
To make it easier on the pocket, we've gone and done the shopping for you so you know where to come for the best value ingredients.
With the shopping costing £12 more at other retailers, buy it from the wrong store and you'll end up using the f word”.
Price comparison table
| Product | ASDA | Morrison's | Sainsbury's | Tesco's | Waitrose |
| 200g cherry tomatoes | 58p | 58p | 69p | 58p | £1.49 |
| Small bunch coriander | 50p | 69p | 69p | 69p | 79p |
| Small bunch basil | 50p | 69p | 69p | 69p | 79p |
| 1 lemon | 28p | 28p | 29p | 28p | 55p |
| 120g rocket | 77p | 93p | 99p | £1.15 | 99p |
| 4 x medium Desiree potatoes (approx 600g) | £1.48 | £1.49 | £1.59 | £1.96 | £3.09 |
| 200ml full fat crème fraiche | 62p | 62p | 69p | 69p | 75p |
| 250ml fresh double cream | £1.68 | 88p for 300ml | £1.68 | £1.68 | £1.72 |
| 1 x pack salted butter | 94p | 94p | 94p | 94p | 95p |
| 1 x small block of Parmesan | £1.98 | £3.63 | £2.50 | £3.42 | £2.39 |
| 12 king scallops, hand-dived if you can get them | £5.50 250g of fresh scallops | £6.30 | £6.5 for fresh scallops | £5.20 250g of frozen king scallops/£5.49 250g Tesco Finest Scallops | £5.99 for 200g of fresh scallops |
| 4 x good quality Sirloin steaks approx 220 – 250g each, and approx 2.5 cm thick(for one) | £1.29 | £3.35 | £1.29 | £1.29 | £2.57 |
| 1 x medium bottle olive oil | £3.41 | £3.42 | £3.69 | £3.42 | £4.15 |
| 1 x medium bottle groundnut oil | 67p | £3.99 | 69p | 67p | £1.05 |
| 3 x tablespoons white wine vinegar | £1.43 | £1.30 | £1.39 | £1.43 | £1.49 |
| 60g pitted black olives (Kalamata if possible) | 82p | 98p | 82p | 77p | £1.09 |
| Sea salt (Saxa Coarse Sea Salt) | 79p | 47p | 95p | 92p | 95p |
| Black peppercorns | £1.49 | £1.62 | £1.65 | £1.62 | £2.45 |
| Chilli flakes | £1.96 | n/a | £1.39 | £1.98 | £2.99 |
| 20g icing sugar (Silver spoon icing sugar) | 58p | 58p | 58p | 58p | 59p |
| 2 x 32g bars of chocolate covered honeycomb (Crunchie for example) | 44p | 44p | 44p | 44p | 44p |
| 150g dark chocolate (at least 70% cocoa) | 68p | 68p | 68p | 68p | 68p |
| 2 tablespoons coffee liqueur (Tia Maria) | £10.00 | £12.78 | £12.79 | £12.48 | £12.79 |
| Total | £30.22 | £37.88 | £40.97 | £35.63/£35.92 | £43.36 |
