ASDA announced today it is helping customers cut the cost of the weekly shop and fight back against inflation by dropping the price of ten top-selling core groceries to just 50 pence each this weekend. The products available for 50p include core staples such as bread & butter, eggs and fruit & veg.

As the rising costs of living start to hit people where it hurts and with pay day for millions of Britons not until next week, this will come as a welcome relief to the nation’s shoppers.

The inflation-busting price cuts will be available in all 329 of the supermarket’s stores from Friday to Sunday inclusive, sending the cost of a basket of core groceries plummeting from £10.83 to just a fiver – a potential saving of £5.83 for every customer, or more if customers stock up on some of these basics. What’s more the £5 basket is more than 30 per cent cheaper than the same basket would have cost at ASDA twelve months ago.

Customers can cash in on the offer safe in the knowledge that ASDA is footing the bill and costs will not be passed on to suppliers.

Included are many of the supermarket’s current top-selling lines, such as bananas, grapes and potatoes, as well as some of the products that have been hit the hardest by inflationary pressures in recent months, such as bread, butter and eggs.

This is the latest in a string of price investments reinforcing the retailer’s position as Britain’s lowest-priced supermarket.

The move is aimed at helping increasingly cost-conscious shoppers keep the weekly shopping bill as low as possible and will mean every family in Britain can sit down and enjoy a meal together this weekend for less than 50p a head, whether it’s fruit and boiled egg & soldiers for breakfast or bangers & mash for tea.