ASDA announced today it is helping cash-strapped customers fight back against inflation this weekend, cutting the cost of milk to just 50p for two pints.  The last time customers in the UK could buy milk at this price was way back in 2001. 

Milk has been one of the core grocery products hit hardest by inflationary pressures in recent months with the price going up by around 21 per cent in the last year.   

ASDA’s price cut is across whole, semi-skimmed and skimmed fresh milk where the price of two pints is being slashed from 80p to 50p – a whopping saving of 38 per cent – and will be available in all stores from Friday to Sunday inclusive.   

What’s more, at the same time, the supermarket is cutting the cost of four pints to a pound, down from £1.44, and the price of six pints to £1.50, down from £2.12, to ensure that all customers benefit from the price reduction, no matter how many pints they choose to put in their trolley.   

With ASDA typically selling nearly ten million pints of own label fresh milk over the busy weekend shopping period, the move alone will put more than £1 million back into customers’ pockets this weekend.   

ASDA’s move comes hot on the heels of a wave of pricing activity on milk this week and once again reinforces the retailer’s position as Britain’s lowest-priced supermarket.   

Milk is just one of a basket of core products where ASDA is slashing the price to 50p this weekend, in its ongoing bid to help customers cut the cost of the weekly shop at the time of the month they need it most.  Other products available for 50p include bread & butter, eggs, meat and veg.   

All these price cuts will be available in all 329 of the supermarket’s stores from Friday to Sunday inclusive. 

As always, customers can cash in on the offers safe in the knowledge that ASDA is footing the bill and costs will not be passed on to suppliers.  

Darren Blackhurst, ASDA’s trading director said: "We are totally committed to giving our customers the lowest prices in Britain every day of the year, and with our latest monthly income tracker showing the average family in the UK is now £14 a week worse off than this time last year, that’s never been more important.   

“Customers are telling us this is the time of the month they’re really starting to feel the pinch and that’s why we’re investing in price cuts where they really count, on everyday essentials like milk, bread & butter, meat & veg.”  

ENDS