Leading clothes retailer George said today (31 January 2007) that sales of big black support pants had gone through the roof thanks to movie star Sienna Miller stepping out in a pair after a swanky party in New York.

Sales of George's own version, which is virtually identical, were up a massive 230% when compared to this time last week for the £6 black control pants. 

Generous designers at George were also offering a free pair to anyone called Sienna.  All customers have to do is to bring in their birth certificate to their nearest George store and collect a pair gratis.  

"We can't believe the reaction", said George spokesperson, Ed Watson.  "When it comes to a fashion trend many people have thought the idea to be pants.  Our customers have said knickers to that and are buying them by the shed load - they love them." 

The black control pants are available in all ASDA stores. 

-ENDS- 

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